The purpose of the GSMC Podcast Network's Blog Page is to inform and educate podcasters about GSMC and the changing world of the podcast industry
Podcasting is a field that generates a lot of interest right now, both from people who love listening to podcasts and people who love producing them. The number of podcasts is constantly growing, as is the number of podcast listeners. According to statista.com, “In 2018, the number of podcast listeners in the United States reached 75 million, and it is predicted that the number of monthly listeners will hit 164 million in the year 2024, with the compound annual growth rate between 2019 and 2023 pegged at 17 percent.”
As exciting as the field of podcasting seems, the fact remains that even a small podcast requires money. Did you know only about 1% of podcasts make a profit? Jack Rhysider, who writes about the podcast industry at Lime Link, estiamest that 99% of all podcasts make $0. In fact, the majority of podcasts actually cost hosts money to produce. First, there is the expense of setting up your studio space with audio and editing gear. There is the time spent recording and editing your podcast, which is uncompensated time on your part. If these areas aren’t your strong suit, you will need to hire an audio engineer or sound editor to help produce a professional-sounding podcast.
What is the alternative, then? Should you simply give up on your dream of starting your own podcast? The answer is simple: Learn how to monetize your podcast with GSMC Podcast Network. In this article I will share some of the top ways to do just that.
Join the GSMC Podcast Network
Most Podcast Hosting sites charge a fee, and at first that fee might seem completely reasonable. As time goes on, though, you could find your podcast hosting site either charging you more money for storage or only allowing you to have a certain number of episodes up at a time. If you want all of your episodes available for new and old listeners alike, you are going to have to keep increasing the amount of storage you utilize, often at great expense.
The GSMC Podcast Network charges a small monthly fee for podcast hosting, but also allows you to monetize your podcast. By utilizing our vast network of podcast advertisers, GSMC Podcast Network has the ability to include your podcast in our advertising campaigns, enabling you to make money from your podcast from the first day you upload it to the site. Even better, that small monthly fee is often covered by the ad revenue you earn, so you could have no out-of-pocket expenses.
GSMC is a global podcast monetization platform that only focuses on selling podcast advertising. Whether it's direct, programmatic, local, or national advertising, GSMC Podcast Network has relationships with all of the top podcast advertisers and can help you monetize your podcast.
Having traditional advertising on your episodes allows you to make money on your podcast based on the number of downloads your podcast generates.
Advertisements will typically take the form of a 15 – 60 second audio commercial played before the podcast episode starts (pre-roll), in the middle of the episode (mid-roll), or at the end (post-roll), and GSMC Podcast Network makes it simple for users to indicate how many types of each ad they would like inserted into each of their episodes.
Most podcast hosting sites require your podcast to have achieved a relatively high level of monthly downloads before they will make advertising available to you as an option. GSMC Podcast Network allows you to make money from your podcast from day one. Our network ad specialists insert the number of ads that you predetermine for each episode, and you have the advantage of being part of our vast advertising network without having to seek out advertisers on your own. Most major advertisers are not going to accept a phone call or email from a podcast host they have never heard of and suddenly decide to invest a large chunk of their advertising budget with this unknown podcast.
When you join GSMC Podcast Network, we do the legwork of finding advertisers for you. GSMC Podcast Network has relationships with all of the top podcast advertisers so you can monetize your podcast without the time spent trying to find advertisers and negotiate advertising campaigns. Below are several ways you can take advantage of GSMC Podcast Networks podcast advertising relationships to help you make money from your podcast:
Global Advertising - Does your show have an international following? GSMC has advertisers looking to advertise in countries around the world where you can monetize your podcast.
National Advertising - GSMC works with all of the top national advertisers and brands. Earn money from your show via advertising commercials for all your favorite brands. Our podcast monetization platform finds the best advertisers for your show.
Regional Advertising - Many regional restaurant and retail brands advertise with GSMC. Your podcast can earn advertising dollars from commercials that feature businesses local to a regional area of listenership.
Statewide Advertising - GSMC has partnerships with many of the top advertisers who are looking to advertise in a particular state. Our geotargeting capability can determine where listeners are located and broadcast commercials to listeners in that state.
City-Wide (DMA) Advertising - GSMC's geotargeting capability allows us to work with many of the top advertisers in a particular city. For Example: Billie's Pizza wants to advertise in Akron, Ohio. Our system can determine that a podcast listener is in the Akron, Ohio area and deliver them a Billie's Pizza commercial.
Zip Code Level Advertising - The GSMC geotargeting system is so advanced that if a local advertiser wants to target a specific zip code in a metropolitan area we can do it. As a member of GSMC Podcast Network's podcast hosting site you receive numerous opportunities to earn income from your show, even down to a single zip code.
Live Read Advertising - GSMC Podcast Network can help you monetize your podcast by connecting you to advertisers who want hosts to read commercials as part of podcast shows. How often have you been listening to a podcast when the host suddenly starts talking about a product they recently tried and how much they loved it? This is an example of a live read. Your listeners tune into your podcast to hear you as much as your content, and once they have developed a relationship with you they are more likely to listen to your recommendations during a live read ad. Advertisers rely on this relationship between hosts and listeners to encourage the listeners to invest in the products they hear advertised on their favorite podcast.
Show Host Product Endorsements - Another way you can monetize your podcast is through endorsements. Many companies will send podcast hosts samples of their product in exchange for them talking about their experience of that product on their podcast and social media platforms. GSMC Podcast Network has relationships with advertisers who are looking for hosts with whom they can share their brands and products in exchange for podcast advertising.
Show Segment Endorsement - GSMC Podcast Network can connect hosts with advertisers who pay to have a segment named after their company on a podcast show. Example: A Sports Podcast earns a sponsorship from a company called Star Industries. A regular segment of the sports podcast is called the Game Day Scoreboard. The endorsement would change the name of that segment to the “Star Industries Game Day Scoreboard” for however many episodes the advertiser paid for.
Show Sponsorships – This is similar to a segment endorsement, but the advertiser sponsors the whole show rather than just one segment. Example: This episode of The Crazy Sports Show is brought to you by Star Industries. This statement can be said throughout the podcast. GSMC Podcast Network has the relationships with advertisers that enable us to negotiate show sponsorships for our podcasts.
Join the Budget-Friendly GSMC Podcast Network Podcast Hosting Platform
We have already talked about how many podcast hosting sites have fees that can grow exponentially as your podcast grows. That is not the case with the GSMC Podcast Network. While we do charge a small, monthly fee, there are no hidden costs, and that fee does not continue to grow as your podcast grows.
Hosting your podcast with GSMC has two advantages: first, your podcast budget isn’t eaten up by exorbitant fees. Second, if you also sign up for our monetization plan you will often make enough to cover the monthly cost of hosting your podcast rather than paying those fees out-of-pocket. Once that monthly fee is achieved the revenue your podcast earned through the month over that fee is paid to you.
Podcasting might be your passion project, but that doesn’t mean you can’t also make money from your podcast. GSMC Podcast Network’s relationships with all of the top podcast advertisers allow you monetize your podcast using advertising options that work best for your podcast and listenership. The goal at GSMC Podcast Network is to stay on top of all of the top trends in podcasting and podcast advertising so we can always provide you with the best options to monetize your podcast. Our goal is to help you turn the hobby that you love into a career.
To learn more about earning money from your podcast or to speak with some about Podcast Monetization