One of the most important media figures during golden age of sports, Grantland Rice was known for his descriptive style of sports news broadcasting. Rice was also known for his verse almost as much as his writing style. He lacked the play-by-play style used by many sports writers of the period, but was appreciated for his descriptions of the grandeur and pageantry of sport, and his ability to raise athletes to an almost god-like status while keeping them very human.